I help growing businesses get their technology under control.

Practical, independent advice for business owners navigating systems decisions, vendor pressure, and technology that's stopped moving you forward.

Peter Fudge - CoastalOps Consulting
Fractional technology advisor for growing businesses.

Sound familiar?

If you're running a growing business, chances are at least one of these keeps you up at night.

Your systems don't talk to each other

You're manually moving data between tools, running duplicate processes, and losing hours every week to work that should be automated.

You've outgrown your current software

QuickBooks, spreadsheets, and ad-hoc tools worked when you were smaller. Now they're slowing you down and creating errors you can't afford.

A vendor is pushing you toward a big decision

Everyone's talking about AI, ERP upgrades, and digital transformation. The pressure to act is real, but the right answer for your business isn't obvious.

Your team is working around broken processes

Staff have built workarounds that only they understand. If they leave, you're in trouble. The tribal knowledge problem is real.

You've been burned by a technology project before

A previous project went over budget, took too long, or didn't deliver what was promised. You're cautious - and rightly so.

You can feel the drag but can't locate the source

Something is slowing the business down. You just can't get a clear enough picture to know what to fix first.

How I work

Advice you can act on

I work with a small number of clients at a time so I can give each one proper attention.

I start by listening

Before recommending anything, I take time to understand your business, your team, and where the real friction is.

I give you a clear picture

You get an honest assessment of what's working, what isn't, and what the options are - explained in plain language, not vendor talking points.

I help you make smart decisions

My advice isn't shaped by implementation revenue or vendor relationships. My only job is to give you a recommendation that's genuinely in your interest - including when the right answer is to wait.

What working with me looks like

Discovery call

A free 30-minute call to understand your situation and figure out whether I can help. No obligation, no pitch.

Technology Reality Check

A fixed-fee diagnostic that tells you whether the technology decision in front of you actually makes sense for your business. Written assessment, clear recommendation, starting from $3,500.

Fix & Implement

Bounded project work to act on a defined scope - fixing integrations, implementing recommendations, and documenting what was done. Priced in prepaid hour blocks.

Ongoing Advisory

A monthly retainer for businesses that want an technical advisor available when for planning and when decisions come up - not just during a project. From $3,200/month.

You're back in control

Peter Fudge

FAQs

Common questions

Straight answers about how this works.

What size of business do you work with?

Typically businesses with 5 to 50 staff that have grown past the startup stage but aren't large enough to justify a full-time CTO or IT director. Usually $1M–$20M in revenue.

Are you based in Atlantic Canada?

Yes, I'm based in St. John's Newfoundland. I work with clients across Atlantic Canada and remotely with businesses elsewhere in Canada.

Do you implement the systems you recommend?

Through Fix & Implement, yes - but only work that was scoped in a prior Reality Check. I don't take on open-ended implementation contracts or projects where I haven't first done an independent assessment. That keeps my advice honest.

What does it cost?

The discovery call is free. A Technology Reality Check starts at $3,500 fixed fee. Fix & Implement work is priced in prepaid hour blocks starting at $3,100. Ongoing Advisory retainers start at $3,200/month. Full pricing is on the services page.

How quickly can you start?

I work with a small number of clients at a time, that's intentional. Book a discovery call and we'll sort out timing from there.

What industries do you work in?

I've worked across professional services, omnichannel retail, distribution, trades and light manufacturing. If your business runs on systems and data, the fundamentals are the same.

Ready to get some clarity?

Book a free 30-minute call. We'll talk through what's going on in your business and whether I'm the right person to help. No obligation.